Know if your ad spend will actually make money — before you spend it.
Free calculator for agencies, e-commerce brands, and local businesses. Model ROAS, break-even, CAC, and 12-month profit in real time. No account, no paywall, no limits.
100% free · No credit card · No sign-up required
Current ROAS
3.42x
Break-Even
1.54x
Expected Profit
$48,200
Net Margin
22.4%
Built for the metrics that actually move agency P&L
Features
Every lever that drives agency profitability — in one engine.
Lever 01
Real-time ROAS modeling
Drag sliders for ad spend, CPL, and closing rate. Watch ROAS, break-even, and net margin recalculate instantly. No spreadsheets, no formula errors.
Lever 02
Break-even & CAC analysis
Know the exact ROAS threshold every campaign must clear before it bleeds cash. Model CAC against LTV to confirm unit economics before scaling.
Lever 03
12-month scaling forecast
Project revenue, burn, and cumulative profit across a full year. Compare snapshots side-by-side to find the most efficient growth path.
Lever 04
Scenario snapshots
Save unlimited forecast scenarios with a free account. A/B test budget allocations, margin assumptions, and closing-rate improvements without losing your baseline.
Lever 05
Agency-grade benchmarks
Built-in benchmarks for digital, marketing, and creative agencies. Stop guessing what 'good' looks like — see where your numbers actually sit.
Lever 06
Free PDF reports & share links
Export a client-ready forecast PDF or copy a shareable results link. Both free, for everyone — no upgrade required.
How it works
From raw inputs to a defensible scaling plan in three steps.
01
Pull in your numbers
Drop in monthly ad spend, CPL, closing rate, customer LTV, gross margin, and fixed opex. Six inputs. That's the whole model.
02
Move the levers
Adjust any input and watch ROAS, break-even, expected profit, and the 12-month forecast update in real time. No 'recalculate' button.
03
Snapshot & decide
Email yourself the full breakdown, download the PDF, or share a link with your team. Decide where to scale before the spend goes live.
Ecosystem
Tools & Services to Hit Your Growth Targets
The calculator is free forever. When you want help executing on the numbers, these are the tools and services our team runs.
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Common questions
Who is ProfitPulse Metrics for?+
Digital agency operators, DTC growth teams, and consultants who need to model the financial impact of scaling decisions before committing budget. If you live in spreadsheets calculating ROAS and CAC, this replaces them.
Do I need to connect my ad accounts?+
No. ProfitPulse is a forecasting engine, not an analytics tool. You input your numbers (ad spend, CPL, closing rate, LTV, margin) and the engine models the outcome. That keeps it fast, private, and works for any channel mix.
Is the calculator really free?+
Yes — 100% free, with no paywall, no trial, and no credit card. Every calculation, the 12-month forecast, the PDF report, and the shareable link are all open to every visitor.
Why is it free?+
We build growth tools and run ad campaigns for agencies, e-commerce brands, and local businesses. The calculator is how people meet our team — if you want help executing on the numbers, our services are there when you need them.
Is my forecast data private?+
Your scenarios are stored against your account with row-level security — only you can read or edit them. We never share or sell forecast data.
Stop scaling on guesswork.
Drop in your numbers and see exactly where your next dollar of ad spend lands. Free, instant, and no sign-up.
Start Calculating — It’s Free →Free · No credit card required